Mark Woodbridge Profile

• Biography
• Areas of Research/Teaching Expertise
• Awards/Honours
• Grants/Current Projects
• Selected Publications
• Professional Associations
• Contact Details

Biography

Mark Woodbridge is the Associate Director, Consulting, at UWS Innovation and Consulting (I&C).  Mark has over 20 years experience in management consulting.  At UWS Mark works with internal and external parties, applying the knowledge and consulting skills of UWS staff, to meet client needs, and generate incremental revenue and profit.

Mark was one of the founders of Radisson Hotels Pty Limited.  As a key executive at Radisson for more than 12 years, he was involved in all aspects of this business from its inception through to its sale and integration into a group listed on the Australian Stock Exchange.  At Radisson, Mark successfully marketed consulting services to investors in hotel and resort projects, to improve the success rate of new projects, to reposition existing projects and to optimise a project’s long term profitability.

For eight years, Mark was a member of the management consulting firm of Price Waterhouse Urwick.

He has four years experience teaching in undergraduate and postgraduate courses at Universities in Sydney and Brisbane.  He is currently completing his PhD and holds a Bachelor of Business degree in marketing, which was awarded with Distinction and Medal, from the NSW Institute of Technology, (now part of UTS).

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Areas of Research/Teaching Expertise

Management consulting, marketing, sales, e-commerce, tourism, hospitality, organisation design and development, change management

Awards/Honours

The Institute Medal (Marketing)

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Grants/Current Projects

Selected Consulting Projects:

• Keycorp Limited, Sydney
  Initially engaged to assist with Change Management related to the integration of Camtech Pty Limited into the E-Commerce Business Unit. Subsequently, moved into the position of Head of the E-Commerce Business Unit on a consulting basis to effect significant internal organisational and strategy changes.
• Rendezvous Hotels International, Australia, Singapore and China
  Over an extended period, led a team of client staff to formulate and implement an innovative guest service quality program, including the required human resources systems and programs required to support the implementation of this program. All details of the recommended form and style of this program, including detailed documentation, supporting training material and related collateral were prepared and adopted by senior management.
• Quality HealthCare Asia Limited, Hong Kong
  A detailed review of the branding and related marketing aspects of this major provider of primary healthcare services was conducted. An extensive program of secondary research and primary qualitative research was conducted among Quality Healthcare’s clients and staff. Strategic and tactical recommendations were made that covered all aspects of the business.
• eHealth Australia Pty Limited, Melbourne
  Consulting assistance was provided in the following areas:
  Start up corporate planning, organisation structuring and change management.  Detailed research into and market entry recommendations regarding the Australian Market for Smart Handheld, Mobile and Personal Digital Assistant Applications.

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Selected Publications

Woodbridge, M. & Horner, T. 2007, “The digital revolution”, Hotel and Accommodation Management, Vol. 11, No. 3, pp30-32.

Woodbridge, M. & Bentley, G. 2007, “Innovation in Hospitality: Change to the Future”, Orion Observatory Journal of International Hotel Management, Volume 3, No. 1, pp. 41-50.

Batey, H. & Woodbridge, M. 2007 “Choosing Education, the Future of Hospitality?”, Orion Observatory Journal of International Hotel Management, Volume 3, No. 1, pp. 83-91.

Batey, H. & Woodbridge, M. 2006, “Networking the Generation Y Way: A Discussion Paper on the Interconnectivity between the Traditional Hospitality Industry and the Emerging Gen Y Workforce”, Orion Observatory Journal of International Hotel Management, Volume 2, No. 1, pp. 27-33.

Woodbridge, M. & Bentley, G. 2006, “Intellectual Property: Will Gen Y Destroy Civilization as We Know It?”, Orion Observatory Journal of International Hotel Management, Volume2, No. 1, pp. 55-62.

Batey, H. & Woodbridge, M. 2005, “How technology is shaping the changing nature of hospitality and tourism services and products”, Orion Observatory Journal of International Hotel Management, Volume 1, No. 1, pp. 20-27.

Woodbridge, M. & Bentley, G. 2005, “How Electronic Marketplaces are Shaping Pricing and Distribution Strategy in the Hospitality Industry” Orion Observatory Journal of International Hotel Management, Volume 1, No. 1, pp. 11- 19.

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Professional Associations

Australian Marketing Institute: Associate Fellow and Certified Practising Marketer.
Institute of Management Consultants Australia: Member.
Australian Institute of Management: Member.

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